More voice less noise!

We are an European agency based in Estonia. 

With our digital state, the electronic signature, and every single aspect of business and government online, we have been at the cutting edge of digital development and policy in the EU from the start.

You may have heard that declaring your taxes in Estonia will take you no more than a few minutes. The same applies for starting a business. And it is true, our reality is digital. In the current fast-paced world, there are millions of ways how to promote your product or service.  At IMPACT 80/20 we focus on 20% of channels, tactics, and activities that bring 80% of the total outcome to you. Creating more productivity, more wealth and better culture.


Your choice of experts

We are true believers in digital as in the online world, marketing has more reach with more speed than it ever has had before. With less money, you can have more impact than anyone can imagine. Which makes IMPACT 80/20 your first choice as an expert, and your ideal partner.

Our track record is proven by the fact that for the past 10 years we have been a TOP20 member of the WSI network of more than a thousand agencies around the world.

We believe that karma is a bitch, so we give back to the society by taking actively part in the work of organisations that shape the field of marketing in Estonia and abroad. We are proud members of WSI, BNI and TULI (Estonian Marketers Association).

This is our Team

WSI Online on nüüdsest IMPACT 80/20
Director of Creative & Strategy Paul Aguraiuja

Creative entrepreneur with years of experience in combining strategy with creativity and leading large complex teams towards the goal. He can dig deep into your company and understand the real needs. While off-duty, Paul produces internationally acclaimed tv-series.

Digital Media Manager Tõnis Suitslepp

A true jack of all trades when it comes to experience in digital marketing and strategy. He has years of experience with sales and digital marketing which makes a powerful combination in building the best strategy. When he is not at work, Tõnis can be found on the tennis court or somewhere in the woods.

Digital Project Manager Meril Mägi

Digital marketing enthusiast who has experience in social media marketing and sales in various companies. She is able to choose the perfect marketing channels for any kind of business. During free time she loves reading and practicing yoga.

Marketing Consultant Rolland Korotkov

When you do SEO for over a decade, it's not just a profession anymore, it's a possession. Where others see just search results, Rolland sees causes, dependencies, and opportunities for your business. While away from the monitor, Rolland spends his time with his kids and music.

Communication Specialist v2.0 Katriin Bachmann

Katriin is the master of words. She is always able to find the right thing to say and can write it down so it is easy to read and touches the ones who should be touched. While not working with words, Katriin collects emotions from adventures.

Head of Design Laura Lisethe Pankova

Laura is an artist by heart. She can deliver visuals that are easy to follow and will form a platform in your marketing funnel. Of course everything she creates, is a visual delight as well. She loves hiking in the mountains and captures moments through the lens of the camera.

Support Hero (in the army) Kevin Raja

Kevin can solve any technical problem that might arise when dealing with websites. At the moment Kev is doing his mandatory time in the army and all support related questions will be addressed by the team at

Heart Manager Greethel Reeds

Greethel’s superpower is people. 16 years of experience has taught her how to seek out and unite the right people. Greethel’s goal is a well-oiled team aiming for the same heights. On her spare time, Greethel delights in travelling. She has also published an awesome children’s book.

Account Director (on maternity leave) Maarja Tiho

Maarja knows everything about anything what's going on in our agency. At the moment she has only one project (at home with the baby), but soon she will be back rocking.

Founder Kristjan Raude

"Work in progress" entrepreneur and business angel with 15 years of experience in sales, marketing and business concepts. His mission is to impact people around him so that we could all fulfill our maximum potential. In free time Kristjan is a proud family guy with an addiction to running & Muay Thai.

Co-Founder Armin Tüll


We have received more than 20 awards over the years