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Awarded

Avaeksperdid

The partnership between IMPACT 80/20 and Avaeksperdid began in 2012. They are one of our most long-term partners.

At the beginning of the co-operation, the company’s website had an obsolete design and an impractical structure, which attracted very few queries. Our common goal became to improve the overall brand image and company visibility on the leading online channels, increase web site traffic and generate more inquiries.

B R A N D D E S I G N & W E B A T T E N T I O N G E N E R A T I O N L E A D S & S A L E S A N A L Y S I S

Client:
Avaeksperdid

Field of work:
Design and Web, branding and attention generation

Project duration:
2 years

Design & web

User-friendly webpage

The first step was a new user-friendly webpage, which completed in 2012. As times and people’s habits change quickly, four years later, we created a mobile-friendly web solution for the company.

The new webpage has a multi-level structure and engaging content, it has more CTAs, and the visitor can consume the content offered in five different languages. The webpage introduces exciting products and unique solutions for window covers of Avaeksperdid.

Results

What we have achived together

  • Better quality queries (value for a customer is higher).
  • The average monthly number of queries has tripled in the last five years.
  • Annual steady increase of home page visits.
  • More than 180 Estonian language keywords on the first page of the Estonian Google search; organic website visits are growing every year.
  • The number of Facebook fans has been growing by more than 1,000 each year.
  • There are more than 50,000 views of the promotional video (YouTube and Facebook).
  • Avaeksperdid opened a new shop in Tallinn City Centre.