Objectives and Challenges

The partnership between IMPACT 80/20 and Avaeksperdid began in 2012. They are one of our most long-term partners.

At the beginning of the co-operation, the company’s website had an obsolete design and an impractical structure, which attracted very few queries. Our common goal became to improve the general brand image and company visibility on the main online channels, increase web site traffic and generate more queries.


The first step was a new user-friendly webpage, which was completed in 2012. As times and people’s habits change quickly, four years later we created a mobile-friendly web solution for the company.

The new webpage has a multi-level structure and attractive content, it has more CTAs, and the visitor can consume the content offered in five different languages. The webpage introduces interesting products and special solutions for window covers of Avaeksperdid.

Monthly marketing operations include SEO, content marketing, Google AdWords campaigns, email marketing and social media management. We also produced a great video clip for Avaeksperdid, introducing their company and their products.


  • Better quality queries (value for a customer is higher).
  • The average monthly number of queries has tripled in the last five years.
  • Annual steady increase of home page visits.
  • More than 180 Estonian language keywords on the first page of the Estonian Google search; organic website visits are growing every year.
  • The number of Facebook fans has been growing by more than 1,000 each year.
  • There are more than 50,000 views of the promotional video (YouTube and Facebook).
  • Avaeksperdid opened a new shop in Tallinn City Centre.