We dreamed of new contacts that could drive the marketing of our company even further, and who could eventually become our partners. We realised that to achieve this, we had to create one unspoken offer that would be impossible, or at least very difficult to refuse.
What did we do? We’ve written a 42-page ebook full of edge-to-edge tricks, useful ideas, and practical tips—a total of 30 tips on how to increase the volume of queries on your website.
To ensure that we carefully thought through and valuable information reaches the most relevant target audience, we included several different channels: our website, email marketing, blog, social media, Facebook ads, guest blogs and pop-ups.
In each of these channels, we used a distinctive and action-driven CTA to send everyone interested to the landing page what created for the campaign. When the interested person filled out the form on the landing page, the 42-page e-book popped into his virtual inbox.