One of Estonia’s first agencies in the digital field, WSI Online is widening its area of expertise after ten successful years in the business and welcomes a new team member. Starting today the company is called IMPACT 80/20, and its new member of the board is Paul Aguraiuja, former manager of Tallinn’s renowned NO99 theatre and award-winning TV show Bank producer. Paul’s position will be the Director of Creative & Strategy.
IMPACT 80/20 takes a course towards international waters
As company founder Kristjan Raude explains, the driving idea behind the company’s rebranding is to spread its wings and export its vast knowledge as it is highly competitive in a global context. IMPACT 80/20 will continue to be a part of WSI International’s network and franchise. It means that it can rely on an established network of partners operating under the WSI brand in other countries.
The continued good relationship with WSI is a competitive advantage also after the rebranding. Beyond the company’s new direction, Raude also points out that after a successful decade in the digital business in Estonia, the time has come to do something new.
“WSI Online was among the first enthusiasts and promoters of the digital sector in Estonia, and in a time when it was still at its very beginning,” Raude says. “We’ve left a large digital footprint. I think the time has come to look for new challenges.”
Raude stresses that putting one’s skills to the test time and again is a critical part of anyone’s self-development: “You can’t allow yourself to be limited to your comfort zone,” he says.
WSI Online + fresh creative and strategy package = IMPACT 80/20
The ambitious goal to conquer new markets abroad will be a challenge, but also a driving force, Raude thinks. “Paul is a strong leader, and his experience with the world of theatre and film also in the international arena speaks for itself. Under his leadership, NO99’s international activity and its publicity increased several times over. Today we’re a highly specialized digital full stack marketing agency, but thanks to Paul we’ll be able to accept creatively very demanding projects in the future.”
Paul Aguraiuja is looking forward to the new challenge and thrilled to work with an agency that has already been successful in Estonia. “I want to add an equally strong creative side to its already proven digital expertise,” Aguraiuja says.
The agency’s new name, IMPACT 80/20, according to Raude was chosen because of the concept behind it. “Applied the right way, this is a compelling idea,” Raude says. “In our activities, we always concentrate on those 20 percent that produces 80 percent of results. This way we will create more productivity, wealth and culture. We have been doing it for a while already. And that’s how you succeed.”
Raude spent the past months preparing the field for WSI Online’s rebranding with the production of his marketing web show, also called IMPACT 80/20.
WSI was founded in Canada in 1995, years before Google, Yahoo, or Facebook arrived on the scene. Today the network has grown to be the world’s biggest and one of its most innovative, spanning more than 1,000 offices in more than 80 countries. Estonia has been part of the network as WSI Online since 2008.
If you have any questions in regards to the rebranding or wish to discuss your business plan with us, get in contact!
PS. The author of blog post is Karolin Kondrat.